HalfDate Blog

Think outside the donation box

Posts Tagged ‘personalization’

Beware of charities’ “donor illusion”

Donors to charities get satisfaction from thinking their money is going to a particular person or project with which they then have a special relationship. But those relationships sometimes aren’t so special. Ashley Milne-Tyte reports.

http://marketplace.publicradio.org/display/web/2010/01/01/mm-donorillusion/